VIDEO: Emphasize better patient vision when redesigning ophthalmic practice website

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss keys to effectively redesign a practice website.

Evans advised ophthalmologists to focus the website on what really matters to patients: better vision.

“The No. 1 message that your website has to communicate is solving their ‘see young, be young’ problem,” he said. “A lot of practices make the mistake of putting the technology first or the surgeon first, and those things are important, but they’re not really what people want to know up front.”

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Healio Interviews

Disclosures:
Evans reports being the founder of Ceatus Media Group. Matossian reports no relevant financial disclosures.

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